As if you didn’t have enough ways to access social networking channels, with all of them seemingly partnering and connecting with each other. Now, you can expect to have the option of accessing it through Xbox Live (and PS3. but that’s for free).

Honestly, if you are using the Xbox for use Facebook and Twitter, you must be really bored, or don’t have enough games to play. I’m interested in seeing the statistics of people using social media through gaming consoles. Do a lot of people find it useful? Do you?

Read the full story here at Fast Company.

Here is something I would put into the ‘what not to do’ category of business. Taking a service that was primarily free from the beginning, getting a huge user base, and then change the rules by making the users start to pay for the service. This is exactly the direction the online video site Hulu is heading into 2010.

To quote Chase Carey, Deputy Chairman of News. Corps (co-owners of Hulu) had this to say recently:

‘It’s time to start getting paid for broadcast content online. I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business’

Is the advetising dollars not bringing in enough cash flow? If these rumors are true, and Hulu does decide to go through with this ridiculous move, they will most certainly be shown the power of the internet and the use of social media and how it can be used to quickly make anything into nothing.  Hulu is showing major disrespect to its loyal fan base.

Official story here

In an attempt to spread the light on the future generation of the employment force, I’ve decided to keep a loose diary on my experiences/thoughts of the professional world (namely marketing, advertising, and PR related). This is the first entry.

Internships are a no brainer. Especially if you are still a college student. They provide not just job experience, but also insight into the real world — at all angles.  You see in college, and I say this with first hand knowledge, things are unintentionally shielded from your young virgin eyes. Coursework teaches you the terms and practices, but rarely does it teach you how those terms and practices are actually put to use or how they tend to change on a daily basis.  And that is the biggest problem I wish to point out here.

With technology advancing so rapidly, it is so important to be able to stay in touch with the change.  The world is digital now. However, in my five years of school, I did not take a single course on digital technology. And I’m not just talking about how to use twitter or facebook (a small child can figure that out). I’m talking about how these technologies are changing the world. I’m talking theories and trends and how you can use them to create a community. I’m sure as I say this, many colleges are quickly changing their strategy, but I’m sure many aren’t.  Which is why it is so important for the student to make up for this. Please bookmark all the technology sites, blogs, whatever. Start with Mashable.com. It’s pretty much amazing. Code your own website. It doesn’t have to be amazing. Simpler is better. Check out all new media outlets, and figure out how to utilze them. How do stories become top stories on digg.com? How does a single youtube video, along with the billion other videos, get noticed? I’m not saying there is one single answer for these, but it is something to think about. Traditional advertising is done. The only people who take it seriously are people in advertising. It is important now, to be able to have a two way conversation with your audience. Listen, learn, talk.

Check out these schools, as they are among the best in the digital world:

Boulder Digital Works at CU

VCU Brandcenter

Hyper Island