Augmented reality app called, “Recognizr” for iPhone and Android that allows you to connect to social media sites through facial recognition.
I blame Tom Hanks for my urging desire to constantly be "Big." But I'll always be a 12-year old school girl at heart. Here's what I'm currently up too:
Posts on: social media
How Social Media Is NOT Changing The World
It’s clear that social media has helped accomplished things much faster than…say ten years ago. It helps news travel faster and allows the audience to gauge its popularity. It gives you an almost first hand account by anyone and it allows a nobody to become world famous.
Social media has shown it’s power. You’ve seen in with the last presidential election, and you are now seeing it with the disaster in Haiti. It’s clear that social media connects people and brings people together in ways otherwise impossible for the common good. Yet, why is there still so much bad in this world? If social media can bring millions of dollars to the people of Haiti in a matter of hours, then think of what else can be done. Imagine if everyone showed this much care and support to the environment, the homeless, or government issues. Imagine how quickly whale hunting would come to an end if everyone united (Yes, this comes from having recently watched the documentary, The Cove). If whale/dolphin hunting got the same attention that Haiti has, it would be over before the nightly news could run the story. Sea creatures all over the world aren’t even asking money from you, just your attention. Instead, it’s just viewed as a peice of useless entertainment on the Discovery Channel, featuring people who mean good, but don’t quite get the job done (while wasting millions of dollars in the process).
My question is, where is social media in these situations? You can find it, it’s there. It has been since the beginning. But people pay little attention. Why has Haiti gained such popularity, but other just as important issues, that have been around for years, are ignored. I’m not demoting that we has a nation should or should not be offering aid. I am saying, that once Haiti is done, why not offer the same focus and determination to help other lost issues and causes. I hear that the environment is a piece of shit now. I hear that there is homeless people in every city across the world, including children. I hear the Healthcare system is shit. Why not say something about it. We act as if the government controls us, yet the government has less power now than it has since it’s invention.
Social media is a powerful tool. It’s more powerful than the government, it’s more powerful than the economy, and all that power is under each individuals fingertips. And that power is connected around the world. So next time, you want to tweet about your day, or Facebook your friend a link to Youtube featuring a dancing bear, maybe say something that is insightful, or something that can create good. There are limitless possibilities if everyone came together.
We own this world.
Some great examples of social media as a part of web design.
Embedding Social Media Channels in Modern Web Design | Inspired Magazine
The Year's Best Digital Marketing Campaigns »
(via Social Media Today)
The best campaigns all exhibited novel thinking in one or more of what I’ve concluded are the six categories, or Six C’s of Success, which are:
- Channel. “New” shouldn’t be a synonym for “digital” when it comes to media for reaching consumers. The truly inventive campaigns used new ways to communicate, like incorporating heaters in bus stops with ads, or newspapers that were written differently, not just reformatted to look like web pages. Every communications channel is “new” unless you choose to use it in old ways.
- Creativity. I’m a sucker for a good fart joke just like the next guy, but the really creative content in 2009 wasn’t focused on making people laugh as much as inventing new ways to talk about products and services. Who would have ever thought of giving life insurance as a gift, for instance? Successful campaigns redefined the mandate for creativity and put it against finding ways to engage with consumers thatwere relevant, meaningful, and had some utility beyond eliciting a chuckle.
- Competitiveness. Some marketers rejected the babble of talking about “enhancements” or selling imaginary benefits, and got back to talking about real differences with competing offers, sometimes going so far as to invent their own competition to crowd a market. “Why we’re different/better” proved to be a far better basis for social conversations than whether folks thought an ad was good or not.
- Content. Home run messages had meaning and relevance, not just entertainment value. One of the key winning ideas was to pull campaigns back to the old-fashioned idea of sampling, which helped make a beer message very compelling.
- Clarity. The best ideas weren’t focused exclusively on marketing communications, but the business behind it. 2009 gave us examples of clients linking marketing efforts to results (holding agencies accountable for results…gasp!), which the media interpreted as punitive. It wasn’t. Could selling be emerging as the new marketing idea? It would be laughable if it weren’t possible.
- Call to Action. This was perhaps the most important quality of all. Home runs have objectively real actions attached to them, so they’re memorable for what happened (and not for what people thought about them). So, for instance, an emotional attachment was less important than the offer to “try our toilet paper.” Beyond all the babble about conversation for the sake of conversation, the most successful campaigns provided something after the talk.
The Six C’s cut across the more common criteria by which brand and marketing strategies are discussed; I think that one of the biggest risks we run is when we try to do “a digital campaign,” or look at a business challenge in terms of the marketing tools available to us. Home runs go above and beyond those common vendor definitions, and are assembled by sometimes unlikely (or unexpected) elements.
This is a great social media campaign element for IKEA where they gave away full showrooms full of items by letting Facebook users tag themselves on anything in the picture. Effectively “calling it.”
(via )
Profiles in Courage: Social Media Editors at Big Media Outlets »
Five years ago, there was no such thing as a community manager or social media editor at large media organizations. Today, this role exists at places such as the New York Times and NPR, among others. To get a sense of the role of these new social media editors at big media organizations, Craig Silverman spoke with four people currently filling these positions.
Source / Full article: MediaShift
Is Social Media Hurting the Environmental Movement?
At a green brand conference this summer, I witnessed something incredible. It wasn’t the speakers, although they were inspiring in their own right. It was the audience that caught my eye. About 90% of them never looked at the stage - instead, they were rapid-typing the content of the speeches into their tweets or blog entries. I was impressed, thinking I was witnessing a glorious mass communication revolution.
That is, until I peeked over some shoulders and saw what they were typing. There were posts like “Speaker says green is here to stay.” And “Green is good for business.” A pretty anemic version of what was actually being said.
Then it dawned on me. These audience members were so intent on flexing their social media muscles, they were missing out on 95% of the message. Technology had turned them into stenographers - and not particularly good stenographers at that. There was no synthesis, no analysis, no thinking. I’m certain each of the writers felt they were making a difference. But they were, in fact, adding little more than chatter. And that, I believe, is a problem. The movement to fight climate change does not benefit from a fire hose of superfluous communication. It needs focus.
Read entire article at IHaveAnIdea.com
Social Media Users Really Are More Social »
“Social media has stopped being technology when it became social. I think that that is the important tipping point,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “The moment we cross over to ‘what are groups doing?’ that’s where social media comes in… . It became a way for people to bring their social lives to a better place. As soon as it reverts to technology, nobody wants to discuss the dial tone.”
Source / Full article: AdWeek
This year, using an innovative digital action developed by BBDO Argentina and Sake, the Nike+ The human Race 10k was experienced live as told by the runners themselves in action.For the very first time, the comments of 5 celebrity runners where broadcasted live using a combination of voice data, Twitter and Google Maps to share on the web what was going on in their heads during the race without interfering with their performance.
Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.
This technological marvel was topped off with a GPS that showed in real time the exact location of the runners and the point of each message relayed. The selected runners were Argentine celebrity Favio Posca, the sports journalists German Paoloski and Marcelo Gantman, the actress Brenda Asnicar and the professional runner Oscar Cortinez.
Advertising Agency: BBDO Argentina
