Hey advertising creatives! Allow me to let you all in on a little secret about the future of the ad business. Are you ready? Here it goes…

The future is digital.

Okay, okay, maybe that isn’t such a revelation. But it wasn’t that long ago when things like super-interactive websites, mobile content and social networking were mere buzzwords, shiny new baubles on the peripheral of your 30 TV spot centred campaign. You weren’t tweeting two years ago, you weren’t Facebooking three years ago, you weren’t YouTubing five years ago.

But five years ago, Michael Lebowitz was already getting set to celebrate the fifth anniversary of Big Spaceship, the digital creative shop he founded out in Brooklyn, NYC. And even before Big Spaceship, Michael was tooling about in a digital realm while the rest of us were still on dial-up.

Nowadays the ad world is embracing digital (in practice or in theory) and Michael is at the forefront, guiding us newcomers to the digital creative revolution and learning a thing or three about Madison Avenue in the process. We had a chance to chit-chat with the man about his early beginnings, the birth of Big Spaceship, and his thoughts on living peacefully with the “traditional” ad world.

READ INTERVIEW HERE

thisisdil:

One of the best possible advices I was given during my first two weeks at CP+B was from the studio manager in Miami who came up to work on the Microsoft Windows 7 campaign. He told me “Don’t just give creatives what they ask for, give them what they haven’t thought of yet.” and that has been sitting, slowly brewing in my mind. I am here for a reason and sometimes it means I have bring it all to the table. You are recognized for having talent, knowing that you can produce some amazing work. Yet, sometimes the people around you really don’t know what you’re capable of doing until you show it.

Every chance and opportunity I have to display my talent/skills is a plus for me to show my worth and contribute to the big idea. It is also a benefit for the people above you to see that you’re not just a one hit wonder with just being an art director, digital artist, graphic designer, and maybe a producer. Sometimes they might need something out of the ordinary and wouldn’t have thought of you or ask you, if you haven’t made it known you are capable of doing it. Just don’t be cocky about it as well - confident but not cocky.

I love this quote (random I know)

“In the end, you’re measured not by how much you undertake but by what you finally accomplish.” - Donald Trump

Posted via web from dil-domine’s posterous | Comment »

It does.  At least for the last couple of years or so.  Go ahead, turn your television on and see for yourself.  Advertising today has become nothing but an idea that some weird kid thought was cute, witty, funny BUT has no connection to any type of core message or meaning what so ever.  Take for example, the new Mt Dew commercials.  You know the one that has a man dressed as Abe Lincoln tear his shirt off and start beating other political figures up.  And then there is a guy dressed in modern clothes who holds up a bottle of Mt. Dew and says, “You think thats crazy, check this out!”  He then proceeds to drink out of the bottle.  

My reaction: Are you fucking kidding me?  That’s the best tag line they could think of? You can literally take that same tag line and apply it to ANY brand EVER created. 

“You think thats crazy, check out the new Craft Mac and Cheese! [insert video of kid mastering a bowl of mac and cheese]  COOL!  That tells me so much about the brand, what it stands for, but most of all it makes me want to buy it.  NOPE. Instead I’m forced to write this rant about how much it sucks.  Thanks.  It makes me question about entering the industry, because I wonder if I’ll just be frustrated my entire life.  Who wants that?