November 2009
47 posts
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The Year's Best Digital Marketing Campaigns →
courtenaybird:
(via Social Media Today)
The best campaigns all exhibited novel thinking in one or more of what I’ve concluded are the six categories, or Six C’s of Success, which are:
Channel. “New” shouldn’t be a synonym for “digital” when it comes to media for reaching consumers. The truly inventive campaigns used new ways to communicate, like incorporating heaters in bus stops with ads,...
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“How happy is the blameless vestal’s lot!
The world forgetting, by the...”
– Eloisa to Abelard by Alexander Pope
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Funny Billboard Fail.
courtenaybird:
Twitter Billboard Leads to Epic Fail http://bit.ly/4F8VaV (RT @tweetamar @mashable)
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Profiles in Courage: Social Media Editors at Big... →
cyan1975:
Five years ago, there was no such thing as a community manager or social media editor at large media organizations. Today, this role exists at places such as the New York Times and NPR, among others. To get a sense of the role of these new social media editors at big media organizations, Craig Silverman spoke with four people currently filling these positions.
Source / Full article:...
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Is Social Media Hurting the Environmental...
At a green brand conference this summer, I witnessed something incredible. It wasn’t the speakers, although they were inspiring in their own right. It was the audience that caught my eye. About 90% of them never looked at the stage - instead, they were rapid-typing the content of the speeches into their tweets or blog entries. I was impressed, thinking I was witnessing a glorious mass...
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Social Media Users Really Are More Social →
cyan1975:
“Social media has stopped being technology when it became social. I think that that is the important tipping point,” said Marian Salzman, president of Euro RSCG Worldwide PR, North America. “The moment we cross over to ‘what are groups doing?’ that’s where social media comes in… . It became a way for people to bring their social lives to a better place. As soon as it reverts to...
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10 Big Marketing Predictions For 2010 →
cyan1975:
The days of hit and miss expensive marketing and advertising are OVER. I’ll pause for a moment of silence. But with this big change, comes a tremendous creative opportunity for small and big businesses alike.
Big brands, niche brands and entrepreneurs that survived the storm of 2009 are in an exciting position for 2010. It is going to be a time where innovative and change in marketing...
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Watchajmusial:
Riding on airplanes = more greenhouse gases = reduction of ice shelves in the arctic = fewer polar bears.
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“Your life is defined by its opportunities… even the ones you miss.”
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Don't bring a knife to a gun fight unless it's...
thisisdil:
One of the best possible advices I was given during my first two weeks at CP+B was from the studio manager in Miami who came up to work on the Microsoft Windows 7 campaign. He told me “Don’t just give creatives what they ask for, give them what they haven’t thought of yet.” and that has been sitting, slowly brewing in my mind. I am here for a reason and sometimes it means I have bring...
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“If you don’t create change, change will create you.”
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WatchI used Posterous. I liked it. It was was easy, but more importantly, it was simple. Why did I decide to stop using it? Because it didn’t offer the design options I desired. Regardless, I enjoy watching and hearing about startups, and the people constantly creating new/innovative ways to interact on the web.
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Lame Post by Victors and Spoils
Below is a recent blog post by the new crowd sourcing agency Victors and Spoils. If you don’t know what crowd sourcing is, it’s where you have what is like a contest to create specific content (logo, design, ideas), and the winner or best idea gets used. As represented by the post below, V&S asked people of the internet to design them a new logo. Best logo was used. The controversy...
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Facebook and Twitter Coming to Xbox Live
As if you didn’t have enough ways to access social networking channels, with all of them seemingly partnering and connecting with each other. Now, you can expect to have the option of accessing it through Xbox Live (and PS3. but that’s for free).
Honestly, if you are using the Xbox for use Facebook and Twitter, you must be really bored, or don’t have enough games to play....
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“If the silence takes you, then I hope it takes me too.”
– Death Cab for Cutie
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The truth about college.
lickystickypickyme:
College is a bunch of rooms where you sit for 2,000 hours or so and try to memorize things. The 2,000 hours are spread out over four years. You spend the rest of the time sleeping, partying, and trying to get dates. Basically, you learn two kinds of things in college: 1. Things you will need to know in later life (two hours). 2. Things ...
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WatchThis is a good example of what I’m talking about when I say ‘emotional’ advertising or experiences. Good visuals, good music, good concept. Huge win in my book.
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WatchWhile there are a couple of things I can already tell I wouldn’t like (mainly the application arrangement/scrolling), this looks like it could have major potential. I’m actually surprised something like this hasn’t become mainstream yet.
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Watchstepa:
This year, using an innovative digital action developed by BBDO Argentina and Sake, the Nike+ The human Race 10k was experienced live as told by the runners themselves in action.
For the very first time, the comments of 5 celebrity runners where broadcasted live using a combination of voice data, Twitter and Google Maps to share on the web what was going on in their heads during the race...
NEW BRANDONLEESMITH.COM
Introducing the new layout of my website or Version 2.0, powered my tumblr. I’m hoping to eventually start using flickr (or replace that with Carbonmade) and Vimeo shortly. Let me know what you think of it.
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Watchstepa:
unclefrank:
The Human Website Agency: Uncle Aarhus
The worlds first interactive theater play.
Changes to Blog
I’ve decided to make my blog my main focus of my web presence. Therefore, very shortly (when my hosting provider makes the switch) you will be able to reach the blog at www.brandonleesmith.com. It will, however, remain a tumblr blog.
Thanks,
B
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TV Coming to iTunes?
According to MacRumors.com:
MediaMemo reports that Apple has approached a number of TV networks in recent weeks to pitch its vision of a monthly subscription service that would allow the networks to deliver their content to consumers via iTunes with the idea of replacing consumers’ cable packages.
Full Article here
I would like to think that if this happened, I could cancel my $50/month...
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5 Marketing Megatrends You Can't Ignore →
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